This Cookie Policy explains how the RLSS UK Shop, operated by RLSS UK Enterprises Ltd ("we", "us", "our"), uses cookies and similar technologies when you visit shop.rlss.org.uk ("Website").

This policy explains what cookies are, why we use them, and how you can manage your preferences. In some circumstances, cookies may collect information that could identify you directly or indirectly when combined with other data we hold.

What Are Cookies?

Cookies are small text files stored on your computer, tablet, or mobile device when you visit a website. They help websites function properly, improve performance, enhance your shopping experience, and provide information about how visitors use the site.

Cookies can be either:

• First-party cookies – cookies set directly by RLSS UK Shopnthrough the Website.
• Third-party cookies – cookies set by trusted external providers that support features on our Website, such as analytics, payment processing, advertising, and customer support services.

Why We Use Cookies

We use cookies and similar technologies for a number of reasons, including:

Strictly Necessary Cookies

These cookies are essential for the operation of the RLSS UK Shop. They enable core functionality such as:

• Secure browsing
• Shopping basket functionality
• Account login and authentication
• Payment processing
• Fraud prevention and security

Without these cookies, the Website cannot operate correctly.

Performance and Analytics Cookies

These cookies help us understand how visitors use our Website so we can improve performance and user experience. They collect information such as:

• Pages viewed
• Time spent on the Website
• Navigation patterns
• Technical performance information

The information collected is generally aggregated and anonymised wherever possible.

Functionality Cookies

These cookies allow the Website to remember choices you make, such as:

• Language preferences
• Region settings
• Login details
• Product preferences

This helps provide a more personalised browsing and shopping experience.

Advertising and Marketing Cookies

With your consent, we and our third-party partners may use cookies to:

• Display relevant advertising
• Measure the effectiveness of marketing campaigns
• Limit repetitive advertisements
• Understand your interests and preferences

These cookies may track your browsing activity across different websites and online services.

Managing Your Cookie Preferences

You have the right to decide whether to accept or reject non-essential cookies.

When you first visit the RLSS UK Shop, you will be presented with a cookie consent banner that allows you to manage your preferences. You can choose which categories of cookies you wish to accept.

Please note that strictly necessary cookies cannot be disabled because they are essential for the operation, security, and functionality of the Website.

You can change your cookie preferences at any time by using the Mange Cookies link found in the footer of the website.

Browser Controls

Most web browsers also allow you to manage cookies through their settings. You can usually:

• View cookies stored on your device
• Delete existing cookies
• Block cookies from specific websites
• Block all cookies entirely

Please be aware that restricting or disabling certain cookies may affect the functionality and performance of the RLSS UK Shop and could prevent some features from working correctly.

Third-Party Cookies

Some cookies used on our Website are placed by third-party service providers. These providers may use cookies for purposes such as:

• Website analytics
• Payment services
• Social media integrations
• Marketing and advertising
• Customer support tools

These third parties are responsible for the cookies they set and the information they collect through them. We recommend reviewing their privacy and cookie policies for further information.

Cookies We Use

The specific cookies used on the RLSS UK Shop may vary over time as we update and improve our Website, services, and technology partners. Details of the cookies currently in use, including their purpose, provider, and retention period, are provided in the cookie table below.

Please note that the cookies served may differ depending on the pages you visit, the services you use, and the choices you make through our Cookie Consent Manager.

 Below is information about the cookies and technologies we use.

Strictly Necessary Cookies

These cookies are essential for the operation of our website and cannot be switched off. They support core functionality such as security, shopping cart management, checkout, account login, localization, and cookie consent preferences.

• _secure_session_id (Shopify, Session) – Used in connection with navigation through a storefront.
• cart (Shopify, 14 days) – Used in connection with shopping cart functionality.
• cart_sig (Shopify, 14 days) – Used in connection with shopping cart functionality.
• cart_ts (Shopify, 14 days) – Used in connection with checkout.
• checkout_token (Shopify, 14 days) – Used in connection with checkout.
• secure_customer_sig (Shopify, 2 years) – Used in connection with customer login.
• _tracking_consent (Shopify, 2 years) – Stores tracking preferences.
• shopify_pay_redirect (Shopify) – Accelerates the checkout process when Shop Pay is available.
• cart_currency (Shopify, 14 days) – Remembers the currency selected during checkout.
• localization (Shopify, 2 weeks) – Localizes the cart to the correct country.
• keep_alive (Shopify, 14 weeks) – Used in connection with buyer localization.
• shopify_pay (Shopify, 1 year) – Allows returning buyers to log in through Shop Pay.
• identity-state (Shopify, 24 hours) – Stores authentication information.
• cookieconsent_status (Consentmo, 1 year) – Stores the customer's cookie consent preferences.
• cookieconsent_preferences_disabled (Consentmo, 1 day) – Stores cookie consent settings.

Analytics and Statistics Cookies

These cookies help us understand how visitors use our website, measure performance, and improve the user experience.

• _ga (Google Analytics, 2 years) – Identifies users.
• _gid (Google Analytics, 24 hours) – Distinguishes users.
• _gat (Google Analytics, 1 minute) – Limits request rates.
• _ga_LG366W28SZ (Google Analytics, 2 years) – Analytics identifier.
• _ga_YYLJ77HJ28 (Google Analytics, 2 years) – Analytics identifier.
• _ga_JHES6MTF16 (Google Analytics, 2 years) – Analytics identifier.
• __utma (Google, 2 years after last activity) – Identifies users and sessions.
• _landing_page (Shopify, 2 years) – Tracks landing pages.
• _orig_referrer (Shopify, 14 days) – Tracks referring pages.
• _shopify_fs (Shopify, 2 years) – Shopify analytics.
• _shopify_s (Shopify, 30 minutes) – Shopify analytics session tracking.
• _shopify_visit (Shopify, 2 years) – Visitor analytics.
• _shopify_y (Shopify, 1 year) – Analytics identifier.
• tracked_start_checkout (Shopify, 2 years) – Checkout analytics.
• shop_analytics (Shopify, 1 year) – Analytics data for Shop.
• lo-uid (Lucky Orange) – Visitor analytics identifier.
• lo-visits (Lucky Orange) – Tracks visits.

Marketing Cookies

These cookies may be set by advertising partners to track your browsing activity and show you relevant advertisements on this and other websites.

• _gcl_au (Google Ads, 3 months) – Measures advertising effectiveness.
• IDE (Google Ads, 2 years) – Supports advertising targeting and performance measurement.
• _gads (Google Ads, 1 year) – Advertising cookie.
• _fbp (Meta Pixel, 4 months) – Delivers advertising and tracks conversions.
• _fbc (Meta Pixel, 2 years) – Supports advertising attribution.
• lastExternalReferrer (Meta Pixel) – Records referral source information.
• fbevents.js (Meta Pixel) – Tracks user interactions for advertising purposes.
• GPS (Google, 1 day) – Supports advertising associated with embedded YouTube content.
• BizoID (LinkedIn Insight Tag, 1 month) – User-based advertising content.
• collect (LinkedIn Insight Tag) – Affiliate and conversion attribution.
• __adroll, __adroll_v4, __adroll_fpc, __ar_v4 (AdRoll, 1 year) – Advertising and retargeting.
• _shopify_marketing (Shopify, 1 year) – Stores marketing-related information.

Preference Cookies

These cookies remember information that changes the way the website behaves or looks, such as your preferred language or region.

• PREF (Google, 10 years) – Stores user preferences and advertising interests.
• __cfduid (Cloudflare, 5 years) – Helps identify trusted traffic.
• __atuvc (AddThis, 2 years) – Stores social sharing counts.
• __atuvs (AddThis, 2 years) – Supports social sharing functionality.
• _ab (Shopify, Session) – Used in connection with admin access.
• storefront_digest (Shopify, 1 year) – Supports customer login.
• shopify_override_user_locale (Shopify, 1 year) – Stores language preferences.
• boostPFSSessionId (Boost AI Search & Filter, Session) – Supports product search and filtering.

Further Information

If you have any questions about our use of cookies or other technologies, please email us at gdpr@rlss.org.uk or by post to:

Royal Life Saving Society UK
RLSS UK, Red Hill House
Worcester, Worcestershire WR5 2JG
United Kingdom
Phone: (+44)0300 323 0096